Industry Update
ODOT Launches Program Aimed at Generating Millions in New Revenue
The Ohio Department of Transportation (ODOT) is hoping to generate millions of dollars in new money by launching a program that will permit advertising and sponsorship opportunities at interstate rest areas and welcome centers throughout Ohio. Beginning today, the department is seeking competitive bids for the Sponsorship, Maintenance, and Advertising Revenue Tartgeted (SMART) program.
Money generated from the SMART program will help ODOT offset a portion of the $30 to $50 million the agency...
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