Industry Insiders
Positioning for the Future through Multilingual Marketing
In recent years, Palm Tran, Palm Beach County's public transportation agency located in West Palm Beach Florida, has seen a tremendous overall rise in ridership, including an increase within the Hispanic and Creole communities. According to a recent onboard survey conducted by the Florida Department of Transportation, it is estimated that, 21 percent of Palm Tran riders are Hispanic and 12 percent speak Creole.
For the past decade Palm Tran has recognized the shifting demographics of...
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- Positioning for the Future through Multilingual Marketing
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