There is no time that can better demonstrate the power of effective communications than during a crisis. If you have laid the groundwork, developed and implemented a good, organized plan, and have drilled your staff and audience on using it effectively, you should have few troubles during an emergency. A well-crafted crisis plan can save lives and money, and can lessen the strain of an emergency on both your people and your organization.
As marketing communications manager for Atlanta-based Visix Inc., Debbie DeWitt handles all of the company's marketing and communications campaigns, including branding, advertising, newsletters, sales tools, web and event planning. She's been with the company since 2004 and has more than 20 years of experience in the digital signage and audiovisual industries.
Originally appeared on DigitalSignageConnection.com and is published with permission.