The culture is that these are looked at as opportunities for improvement to better hone the services of the operations.
“Take care of the customers is the best advice that I’ve been give,” Cole states. “Take care of the customers and everything else will take care of itself.
“For a transit system to be competitive with the automobile, there are things that are outside of your control: the price of fuel, the price of parking. Those things contribute to transit use but they’re outside of your control.” He says, “The thing that you can control as a general manager of a transit agency is the convenience of your service and the convenience of your system.
The more you make your system convenient for people to use, the more they’re going to use it.” Cole adds, “It’s a pretty simple formula.”