The Victor Valley Transit Authority (VVTA) has rolled out a new service, Umo Mobility, to provide additional options and flexibility for riders.
Umo, a flexible suite of products from Cubic Transporation Systems, enables riders to conveniently pay fares and plan trips across public and private modes, earn rewards for riding public transit, and access real-time information to optimize their mobility experience.
Designed to give riders the ability to travel safely, seamlessly and stress-free around their city or town, Umo simplifies travel by integrating all the service area transportation options, from VVTA Fixed Route Buses to rideshare options, in one place. Umo’s scalable platform-based approach is designed to benefit agencies of all sizes, from the smallest bus operator to larger towns and cities. As the areas that Victor Valley Transit serves continue to grow, the Umo Platform will evolve in the same manner.
“Cities are undergoing a paradigm shift for transportation, with COVID-19 capping a decade in which the transit ecosystem fractured into a complex landscape of new private modes alongside public networks,” said Mick Spiers, general manager of Umo. “With Umo, our vision is to improve quality of life in towns and cities around the world through optimized mobility. Our platform is accessible to all types of travelers and provides the tools people need to travel without congestion, without delays, and ultimately, without stress.”
Chris Ackerman, public information officer, VVTA, says he is equally excited about Umo.
“I am most impressed by how our passengers can plan their complete trip in just a few seconds. You simply enter your starting and ending location, and let Umo do the rest,” said Ackerman. It will give you a variety of route options, with live GPS bus tracking, so you know precisely when your bus will arrive at your stop. On top of that, you have contactless payment options, reporting capabilities and so much more.”
Umo comprises multiple distinct travel solutions, each one a standalone tool that becomes more productive when combined with other offerings in the Umo platform. The first two Umo products, Umo App and Umo Pass, are already available for VVTA customers:
- Umo App: A colorful, user-friendly experience with multimodal trip-planning and fare payment capabilities all in one app. Developed in partnership with Moovit.
- Umo Pass: An account-based fare collection platform for transit agencies that reduces the cost burden of traditional fare collection, making it easier for riders to pay through various touchless options, including electronic payment and a method for those who prefer cash payments.
TouchPass, the previous platform used by VVTA, was purchased by Cubic and was completely redesigned and rebranded from the ground up to Umo.
“For our customers who currently use the TouchPass Smart Card or App, you can still use this service for the next few months, but I am not sure why anyone would want to,” shared Ackerman. “There are so many great options already built into the Umo App, with more arriving in the coming months.”
